One of Rolling Stone’s Top 5 people in EDM, Paul Morris is a name synonymous with success in dance music, and has been for most of the last decade. An iconic figure in the ever-changing landscape of the music industry, Morris has been most recently responsible for heading up AM Only, a leading agency in electronic music and beyond. Housing some of DJ Mag’s top rated performing acts and producers, as well as fan favorites across the board, AM Only has held its place in music firmly for as long as we can remember and is only growing larger by the day. Ahead of AM Only’s presence at SXSW, we checked in Paul Morris to reflect on his life in sound. The true definition of a Road Warrior, Paul has proven time and time again he can #GoLouderLonger:
What is your name and occupation?
Paul Morris, I am agent, as well as the founder and president of AM Only
How did you get into the music industry?
I started doing club promotions for XL Recordings whilst attending college in Florida (UF). I was also promoting shows at a local club.
What is your favorite part of being constantly immersed in live music?
The behind the scenes work is not nearly as fun as getting to experience the live show. My favorite part would be the reward of seeing the hard work come to life in front of live audiences.
You’ve watched countless musicians get their start. What advice would you give to musicians who are just starting out?
Focus on creating the music you believe in and surround yourself with honest and hard working people that believe in you.
I think the key is to pay attention to the evolution in real time and enjoy the new experiences that come with it. The “unknown” element is what makes the process of discovering new music fun.
What do you see having the greatest impact on the music industry over the next couple years?
Technology seems like an obvious answer, but we’re living in a time of innovation and I see it continuing to have a tremendous impact on the way we experience music.
How do you think technology – both hardware and software (ie streaming services) will effect how we listen to and consume music over the next decade?
The ability to reach people around the world through platforms like Soundcloud is remarkable. I believe these sound platforms will continue to evolve, but I also think that we will see–and I hope we will see—a focus on human curation. There are so many options that it’s hard to know what to listen to!
If the rise of EDM and electronic music was the musical sea change of the last decade, what do you foresee happening in music in the decade to come vis a vis new genres, movements, etc.
It is very difficult to predict where music will be be in 10 years. One thing is for certain…it’s going to change. I think the key is to pay attention to the evolution in real time and enjoy the new experiences that come with it. The “unknown” element is what makes the process of discovering new music fun. If we knew what was around the corner, it wouldn’t be nearly as exciting.
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Stay in touch with Paul Morris on Twitter.